360 Lasering was started by Roger Craig of Clermont, who is building upon what the former Elgin company GridWorks was doing with laser-engraved collectible footballs. Currently, Craig is licensed to laser-engrave Iowa and Iowa State logos on a number of different products and hopes to expand to other Big 10 Conference schools in the future. (Chris DeBack photo)
360 Lasering finds niche in global marketplace
By Chris Deback
cdeback@thefayettecountyunion.com
Entrepreneurship is all about finding one’s niche.
Typically, businesses that broaden their market too much miss the mark and never get off the ground. However, the same can be said for those who try to make their niche too narrow, as well. There needs to be a balance between your product and those to whom you’re trying to sell.
With the ability to reach almost everyone worldwide, finding one’s niche can be the difference between success and failure.
One small company in Elgin, 360 Lasering started by Roger Craig of Clermont, believes it has found its niche with selling laser-engraved products on its website.